Family legend holds that at the age of three, Sam went around a party his parents were having with a tray full of Dixie cups proudly serving “ ‘turri Wine” to the guests. So despite his first career in politics and public relations, he really has been slinging the family hooch since he was first able to keep that tray upright. Sam was the fourth generation in his family to be born in San Francisco, but he was raised in what we now call the Moon Mountain District, first at the top of Lovall Valley Road and from the age of six on, at 16600. He is a graduate of the University of Nevada, Reno, where he studied Journalism and Political Science before working on statewide elections and for a national marketing and public affairs firm.
He returned to the California to turn his PR and political experience toward the burgeoning cannabis industry in 2010. In the Spring 2011, he came back to the family business to create Winery Sixteen 600, launching the first vintage to feature Stanley Mouse label art later that year. In doing so he discovered his place in continuing a multi-generational winegrowing community and realized that no matter what he had done in the past, this was really what he was doing his whole life. When not waxing poetic about wine on The Wine Makers podcast to avoid real work, you can find Sam putzing around in the garden of their Sonoma home with his wife Alice and daughter Althea.
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